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The Customer Buying Decision Mar 31, 2022

It’s a common misconception that price alone is the most important factor when it comes to customers making a decision to buy. It’s simply not true - particularly in the service industry.

Read on to learn the five things that influence the customer’s buying decision. 

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Using the Value Ladder to Increase Sales Jul 13, 2021

One of the best ways to increase sales is to use the Value Ladder to build a relationship with your customers. The higher the customer values their relationship with you, the more money they’re willing to spend.

On the bottom rung of the Value Ladder, we have an initial offer of value. This...

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