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Business Tips: Setting KPIs and Measuring Performance Sep 01, 2022

Once you begin trading, you’re faced with a new challenge – successfully managing the course of your brand-new business and making sure it’s a profitable enterprise.

It’s...

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The Customer Buying Decision Apr 01, 2022

It’s a common misconception that price alone is the most important factor when it comes to customers making a decision to buy. It’s simply not true - particularly in the service...

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Using the Value Ladder to Increase Sales Jul 14, 2021

One of the best ways to increase sales is to use the Value Ladder to build a relationship with your customers. The higher the customer values their relationship with you, the more money...

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